Reels taking off on Instagram, week 37, September 2026

This page. It is rebuilt every morning with the Reels that are taking off across the 20 niches we track, and the timestamp under the title is the real build time.

There is no official list: Instagram does not publish one. What you can see is what is taking off inside a defined set, and that is what this page is — the Reels outperforming in their own niche out of the ones we analyzed today.

Once a day, early in the morning. The countdown at the top tells you how long until the next one.

Yes, next to it, on purpose. Views tell you who is big; the Sonar Factor tells you which Reel is outperforming its own niche right now. They are rarely the same Reel.