Reels taking off on Instagram, week 37, September 2026
Frozen on September 13, 2026. This page does not change any more.
We are still collecting this week's data.
Taking off in each sector
No Reel cleared the bar today in this sector, so we leave it out instead of showing you filler.
How we pick it
An 80K Reel on a 2,000-follower account beats a 2M Reel on a 2M-follower account. The second one is a Tuesday: the audience was already there. The first one means the format did the work, and the format is the part you can reuse on Thursday.
So we start from the Reels published in the last 48 hours across the sectors we track, drop the accounts that are too big or too small to tell us anything, drop the ones whose numbers do not hold up to a credibility check, and rank what is left by how far it is travelling compared with what that account normally does.
We publish the Sonar Factor as a number, not as a formula. What it is not: a view threshold, a follower ratio, or a like-to-view rate.
Questions about this page
From the Reels published in the last 48 hours across the sectors we track, we keep the ones that are travelling far beyond what their account normally reaches, and the best of those is the one at the top. Views alone never decide it.
Because the second one is what that account does every week: the audience was already there. The first one means the format itself did the work, and the format is the part you can reuse.
No, and that is the point. This is the Reel taking off today inside the sectors we analyze, which is a different list from the biggest numbers of the day.
You copy the format, not the video: the structure, the type of hook, the angle. What you record on top is yours.
Also live: Trending audio this week
The ones moving in your niche
These are the sounds and the Reels moving across the sectors we track. The ones moving in YOUR niche are in your radar the morning they start.
See what a scan gives you