Reels taking off on Instagram, week 38, September 2026
Frozen on September 20, 2026. This page does not change any more.
Not the same thing: views tell you who is big. The Sonar Factor tells you which Reel is outperforming its own niche right now.
Taking off in each niche
@dksupercarsister
383Kviews
×142.7Sonar Factor
@katy_hyori
196Kviews
×133.3Sonar Factor
@heavenly_finance
619Kviews
×125.9Sonar Factor
@misslucciana.kids
376Kviews
×124.9Sonar Factor
@learnenglishinmotion
92Kviews
×123.2Sonar Factor
@jyotimanghwani
151Kviews
×85.2Sonar Factor
@lya.serrano
166Kviews
×81.7Sonar Factor
@fernandajorquerac
189Kviews
×76.2Sonar Factor
@techrupshai
2.3Mviews
×70Sonar Factor
@syukti
420Kviews
×58.6Sonar Factor
@restaurayrecupera
332Kviews
×52.1Sonar Factor
@g073_
1.1Mviews
×50.4Sonar Factor
@boringincome
284Kviews
×38.8Sonar Factor
@olenka.najera
135Kviews
×25.2Sonar Factor
@joey_hryk
528Kviews
×20.8Sonar Factor
@soullines.sketch
1.4Mviews
×20.2Sonar Factor
@beckysbakes_uk
137Kviews
×17.7Sonar Factor
@petsdoga
549Kviews
×15.7Sonar Factor
@yeboah_agyekum
930Kviews
×7.8Sonar Factor
@aibananax
758Kviews
×6Sonar Factor
Questions about this page
This page. It is rebuilt every morning with the Reels that are taking off across the 20 niches we track, and the timestamp under the title is the real build time.
There is no official list: Instagram does not publish one. What you can see is what is taking off inside a defined set, and that is what this page is — the Reels outperforming in their own niche out of the ones we analyzed today.
Once a day, early in the morning. The countdown at the top tells you how long until the next one.
Yes, next to it, on purpose. Views tell you who is big; the Sonar Factor tells you which Reel is outperforming its own niche right now. They are rarely the same Reel.
Also live: Trending audio this week
The ones moving in your niche
These are the sounds and the Reels moving across the sectors we track. The ones moving in YOUR niche are in your radar the morning they start.
See what a scan gives you